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TRENDS AND TENDENCIES OF HEIMTEXTIL 2015
There was Heimtextil in Frankfurt am Main from January 14 to 17, 2015. We could not ignore the largest European exhibition. Today we present new series of materials and begin with a review of trends and tendencies.
12.02.2015, Стиль и цвет
TRENDS AND TENDENCIES
Heimtextil always focuses on trends. This year was not an exception. The exhibition was held on a large theme Park with installations, lectures, trends and fabrics in various trends directions.
You can receive more impressions on the website of the theme Park heimtextil-theme-park.com
We will definitely discuss the trends, which were indicated by Heimtextil in several articles. But first, we would like to share our general impression about the exhibition. We saw the following things:
We will definitely discuss the trends, which were indicated by Heimtextil in several articles. But first, we would like to share our general impression about the exhibition. We saw the following things:
HEIMTEXTIL TENDENCIES AS VIEWED BY THE WILLIZ
1. There are more lemon, mustard, cranberry and raspberry colors
2. The gray-black rather dirty colors with the interesting textures should be also mentioned.
3. Texture. There are many fabrics with emphasis on the original texture, fabrics with lurex and glitter
4. The play of light and color. There is an emphasis on texture with light effects, or bright colors and designs
5. A large number of manufactories deliver only natural linen and cotton fabrics.
6. Countries are clearly separated according to the design, a lot of companies work in the traditional design of their country
Read the countries reviews on Heimtextil in next articles on WilliZ
7. Turkey. If India and China were placed in separate pavilions, the Turkish companies were among the European ones and they clearly dominated in amount
And it was the Turkish companies that presented not only traditional country classic, but also innovations.
8. Тrevira. This brand of fire-resistant fiber was extensively represented at the exhibition
Many companies put mark of this brand on their stand. Also the original “fires” Trevira were placed on many stands. There is an impression that this brand is doomed to be a leader in this segment if it has not become one yet.
9. Digital printing on fabrics is clearly on the rise
There were a lot of companies producing equipment. Stands were large and it was obvious that companies significantly invest into their promotion.
Following up upon digital printing…
At the exhibition, we met a small studio, which was able to grow and even become a member of Heimtextil. A married couple, in which the wife is an artist, began to make designs, print them using textile printers and sell the finished products. It looks very fresh. We think that the amount of such mini-studios will increase due to the reduction of equipment costs. Today much depends on the designer talent.
Speaking of designers, in the near future, read an interview with a fabrics designer on WilliZ. She established her own brand of designer fabrics in Turkey, and now she is successfully selling it around the world.
ITALIAN FABRICS TRENDS
Italy, as a main region of the world design, presented its own vision of trends 2015.
HEIMTEXTIL TRENDS
This year researches of the Heimtextil trends chose 4 key directions:
SENSORY
The emphasis on the tactile sensations
MEMORY
Preservation of the cultural heritage and technologies in the design, the feeling of authenticity and nostalgia
MIXOLOGY
The mixture of different cultures, experiments and game
DISCOVERY
The development of new fabrics, "space", technological textures
Each direction has its own texture and color palette
SENSORY
The emphasis on the tactile sensations
MEMORY
Preservation of the cultural heritage and technologies in the design, the feeling of authenticity and nostalgia
MIXOLOGY
The mixture of different cultures, experiments and game
DISCOVERY
The development of new fabrics, "space", technological textures
Each direction has its own texture and color palette
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